Ben Settle - Email Players 1 - 15 Link

Settle says the opposite: Go where the biggest, meanest competitors are. Steal their audience.

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Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy. Ben Settle - Email Players 1 - 15