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Image of “These Girls’ Fashion is Sick!”: An African City and the Geography of Sartorial Worldliness

Race, Culture, and Identity

“These Girls’ Fashion is Sick!”: An African City and the Geography of Sartorial Worldliness

Ogunyankin, Grace Adeniyi - Personal Name;
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  • “These Girls’ Fashion is Sick!”: An African City and the Geography of Sartorial Worldliness

As an urban feminist geographer with a research interest in African cities, I was initially pleased when the web series, An African City, debuted in 2014. The series was released on YouTube and also available online at www. anafricancity.tv. Within the first few weeks of its release, An African City had over one million views. Created by Nicole Amarteifio, a Ghanaian who grew up in London and the United States, An African City is offered as the African answer to Sex and the City, and as a counter-narrative to popular depictions of African women as poor, unfashionable, unsuccessful and uneducated.


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: ., 2015
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English
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African City
Ghanaian Women
City
Counter-narrative
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Feminist Africa;21
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  • FamilyTherapyXXX 23 11 20 Isabel Moon Housework... Agriculture and Environmental Studies
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Familytherapyxxx 23 - 11 20 Isabel Moon Housework...

In contemporary family therapy, the seemingly mundane acts of housework and the consumption of entertainment media are increasingly understood as central to family dynamics, communication patterns, and emotional well-being. Popular media—from sitcoms to reality TV—often shapes our expectations of domestic labor and leisure. By examining these intersections through a critical yet therapeutic lens—exemplified by the work of systems-oriented thinkers like Isabel Moon—we can better understand how families negotiate power, fairness, and connection. Housework as a Silent Language in Family Systems Family therapy has long recognized that household chores are rarely just about cleanliness. They represent unspoken contracts about gender roles, responsibility, and value. A parent doing all the dishes while another watches television may signal resentment or accommodation. Therapists often use structural family therapy to map these invisible hierarchies. When entertainment content—such as the popular series Modern Family or The Bear —portrays characters arguing over trash duty or meal prep, it mirrors real therapeutic case studies. Isabel Moon, a pseudonym for a collective family systems analysis, argues that media representations normalize or challenge these dynamics. For instance, when a TV father is shown incompetently doing laundry for laughs, it reinforces a stereotype that harms both men’s involvement and women’s mental load. Entertainment Content as a Double-Edged Tool Families today consume streaming services, TikTok clips, and video games together or in parallel. Family therapists often ask: What shows do you watch as a family, and who controls the remote? That question reveals power. Popular media can be therapeutic—co-viewing a show like Bluey , which explicitly models cooperative play and cleanup routines, gives families a script to imitate. Conversely, passive consumption of conflict-heavy reality TV (e.g., Real Housewives ) may normalize toxic communication around domestic life. Moon’s framework suggests that therapists should guide families to deconstruct media messages about housework: does the popular film Barbie (2023) truly challenge domestic patriarchy, or does it offer a shallow critique that families then mimic performatively? The Isabel Moon Approach: Integrating Media Literacy into Family Homework In therapeutic practice, a helpful exercise derived from Moon’s writings is the “Chore & Channel” log . Families track for one week: who does which housework, and what entertainment is on during or right after those tasks. Then, they compare their real-life division with media portrayals. For example, if a family watches a sitcom where the mother tidies up without acknowledgment, they might ask: Is our home like that? How does that make us feel? This meta-awareness disrupts automatic patterns. Moon emphasizes that entertainment content is not just escapism—it’s a hidden curriculum for domestic expectations. Conclusion: From Passive Viewing to Active Family Narratives Helpful family therapy must treat housework and media as intertwined systems. By using popular media as a mirror and a conversation starter—rather than a backdrop—therapists can help families rewrite their own scripts. Isabel Moon’s insights remind us that when a family laughs together at a TV character’s chore-related meltdown, they have an opportunity to say: That’s us sometimes. Let’s change the channel at home. In doing so, they transform entertainment from a passive drug into an active tool for equity and connection. If you need this essay adapted for a specific assignment (e.g., adding citations, shortening to one page, or focusing on a particular TV show or film), just let me know.