If you train your customers to wait for the 50% off hammer, Why would anyone buy at full price on Monday when they know you will drop to half-price on Friday?
Brute force discounts are perfect for overstock, seasonal clearance, or damaged packaging. Tell the customer: "This is cheap because we need space, not because our product is cheap." fuerza bruta descuentos
But never use it as your default marketing plan. Because if you swing the hammer every day, eventually, customers will realize that your "discount price" is just the real price—and you will have nowhere left to go. If you train your customers to wait for
Use it when you need cash flow now . Use it when your warehouse is overflowing. Use it to acquire a new customer segment. Because if you swing the hammer every day,
In Spanish marketing circles, we call it "Fuerza Bruta Descuentos" —the act of smashing your price tag with a sledgehammer to trigger an immediate spike in sales.
Make the aggressive discount exclusive to first-time buyers or email subscribers. Example: "Welcome code: 60% off your first order." This uses brute force for acquisition, not retention.