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We need to let stories end. We need to let childhood memories stay as fond memories, not stretched into a cinematic universe. The best entertainment content of the future isn't going to be found in the past. It’s in some writer’s notebook right now, waiting for a studio brave enough to take a chance on something we haven’t seen before.

Studios aren't in the business of art anymore; they are in the business of algorithmic engagement . It is safer to spend $200 million on a Harry Potter reboot (which is coming, by the way) because there are already a billion people who love Harry Potter. It is terrifying to spend $200 million on The Man Who Loved Zebras because no one has heard of it. Nostalgia is a drug, and streaming services are the dealers. When The Super Mario Bros. Movie made over a billion dollars, it wasn't because of the plot (it was paper-thin). It was because every Millennial in the theater heard the thwomp sound effect and felt a dopamine hit that transported them back to their basement in 1991. HardWerk.E04.Luna.Silver.Triptychon.XXX.720p.WE

We are living in the golden age of content. With a flick of a thumb, we can access a Swedish crime drama, a 90s sitcom reboot, or a live-action version of a cartoon we watched as kids. But lately, as I scrolled through three different streaming services looking for something to watch, I had a sinking feeling: I’ve seen all of this before. We need to let stories end

But we are reaching a saturation point. We’ve seen the live-action Little Mermaid , the live-action How to Train Your Dragon , and soon, the live-action Tangled . When everything is special, nothing is special. The irony is that the appetite for originality has never been higher. Look at the watercooler hits of the last few years: Everything Everywhere All at Once . Beef . Succession . None of these were based on a Hasbro toy or a Marvel comic. They were weird, uncomfortable, and new . It’s in some writer’s notebook right now, waiting

Why is this happening? It’s not a lack of talented writers. It’s a lack of risk tolerance.