— Seamless personalization, right where you design.

For any print service provider running HP Indigo technology, skipping this update means leaving both speed and creative flexibility on the table.

is available as a free download from the HP Customer Support portal (requires a valid HP Indigo service contract for production output, though a trial mode is available for testing).

For decades, Adobe InDesign has been the gold standard for page layout and static print design. But in an era where mass personalization drives marketing ROI, static is no longer enough. Enter HP SmartStream Designer (v23.x) — a plugin that transforms Adobe InDesign CC 2023 from a precision layout tool into a high-octane variable data printing (VDP) engine.