Helvetica wanted to be neutral . Futura wanted to be modern . Franklin Gothic just wants to be — clearly, quickly, and with authority. It has the confidence of a 19th-century railroad baron but the clarity of a 21st-century app icon.
The story of is really the story of how a hardworking, no-nonsense 19th-century typeface became the quiet giant of 20th- and 21st-century design. itc franklin font family
The ITC Franklin Gothic family is the story of a classic American roughneck cleaned up for the digital age without losing its muscle. It went from Wild West wanted posters to Wall Street front pages to your smartphone screen — because being bold and clear never goes out of style. Helvetica wanted to be neutral