Mide Lo Que Importa Today

So go ahead. Keep your KPIs and your growth charts.

I placed a single, quiet laugh from a tired friend on one side. On the other, I placed a quarterly bonus. The laugh was heavier. Mide lo que importa

It is the weight of a promise kept at 3 AM. It is the altitude of a child’s first bicycle ride without training wheels. It is the thermal conductivity of a home-cooked meal after a year of frozen dinners. So go ahead

— Mide lo que importa.

I measured the distance a gaze traveled from a hospital window to a sparrow on a wire. It was farther than any satellite could track. On the other, I placed a quarterly bonus

They wanted numbers for everything. Revenue per click. Hours logged. Units shipped. The world had become a spreadsheet, and we were all dutiful accountants, counting the wrong things.

But I am learning a new unit of measure. It is not the meter, the gram, or the dollar.