Don Arturo swirled his whiskey. “I don’t need another penthouse, Marco. I have four empty ones.”
Don Arturo laughed—a deep, rusty sound. “You’re not a salesman, Marco. You’re a therapist with a commission.” Psicologia De Ventas Brian Tracy
“What if I don’t show you a penthouse?” Marco said. “What if I show you a legacy?” Don Arturo swirled his whiskey
The old Marco would have listed features: the marble, the view, the security, the investment potential. But Tracy’s voice echoed in his head: The key question in psychology is not “What do I want to sell?” but “What does the customer want to buy?” rusty sound. “You’re not a salesman