Watson and his assistant, Rosalie Rayner, conditioned fear. Every time Albert touched a white rat, Watson struck a metal bar with a hammer behind the boy’s head. After just 7 pairings, Albert cried, crawled away, and showed terror at the rat alone.
Here is a story that embodies the book’s mission: The Setup (The Inquiry): In 1920, behaviorist John B. Watson wondered if fear was innate or learned. He chose a 9-month-old infant, "Albert B." (Little Albert). Initially, Albert was fearless—he reached for rats, rabbits, and burning newspapers. Watson and his assistant, Rosalie Rayner, conditioned fear
But the real "good story" comes from Mary Cover Jones (called "the mother of behavior therapy"). She took Watson’s work and fixed it. She worked with a boy named Peter , age 3, who was terrified of rabbits. Using counterconditioning (which the textbook calls "exposure therapy"), she had Peter eat his favorite snack while a rabbit was brought progressively closer. Here is a story that embodies the book’s