Milton Rokeach (1918–1988) was a Polish-American social psychologist. His 1973 book is a landmark in the study of human values, offering both a theoretical framework and an empirical measurement tool—the Rokeach Value Survey (RVS) .

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Rokeach M. -1973-. The Nature Of Human Values. New York Free Press -

Milton Rokeach (1918–1988) was a Polish-American social psychologist. His 1973 book is a landmark in the study of human values, offering both a theoretical framework and an empirical measurement tool—the Rokeach Value Survey (RVS) .