We are living through a strange paradox in popular media: there has never been more content, yet finding something truly satisfying has never been harder.
By J. Samuels
As we move deeper into this decade, the winning entertainment content won't be the loudest. It will be the one that respects our intelligence enough to ask us to put the phone down. The battle for the attention span isn't over. But if we are lucky, we might just decide to stop scrolling and watch the credits roll. is a media critic focused on digital culture and streaming economics.
But the optimist sees an opportunity. The very saturation of popular media is creating a counter-culture of deep attention . Look at the runaway success of the Slow TV movement (a seven-hour train ride through Norway). Look at the cult fandom of Severance on Apple TV+, a show that punishes you for looking at your phone. Look at the booming market for long-form podcasts that run three hours.
