But a quiet revolution has occurred over the last decade. The "Third Screen"—the mobile phone—has dismantled the monopoly of the multiplex and the primetime television slot. What we are witnessing is not just the digitization of Marathi content, but the decolonization of the Marathi entertainment gaze from Bollywood.
Historically, Marathi cinema suffered from a "Bollywood complex." For a Marathi actor to "make it," they had to cross the bridge to Hindi films (from Smita Patil to Nana Patekar to Swwapnil Joshi). Bollywood was the validator. xdesi mobi marathi masala
Bollywood is not dying. It is too financially muscular to fade. But it is losing its narrative monopoly. But a quiet revolution has occurred over the last decade
Bollywood shows you fantasy. Mobi-Marathi shows you your neighbor . xdesi mobi marathi masala