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If you haven’t heard of it, you are likely not between the ages of 16 and 24. If you have heard of it, you probably have a folder on your phone filled with grainy, blown-out, teal-and-orange tinted photos that look like they were taken on a flip phone from 2007.

To download YPC99 is to admit that perfection is boring. And for a generation raised on Retina displays, that is the most rebellious thing you can do.

While film purists argue about grain structure and dynamic range, the average user just wants the feeling of a memory. YPC99 provides that feeling for zero marginal cost.