Choco Lover -2023-: Fugi Original

Open the pack. Let it sit for 30 seconds. Eat. You get the full contrast of the crunchy biscuit vs. the firm, snappy cream. Best for a mid-afternoon work break.

The is visually stunning. It is a double-layer biscuit, roughly the size of a silver dollar, housing a core of deep, dark chocolate cream. The biscuit itself is not a standard shortbread; it has a slightly malty hue, hinting at roasted barley or a touch of honey. Choco Lover -2023- Fugi Original

The name says "Choco Lover." But after eating this, you won't just love chocolate. You will fall in love with the process . Have you tried the 2023 batch? Did you notice the darker cocoa notes compared to last year? Let me know in the comments below. Open the pack

There is a specific, unspoken thrill that comes from tearing open a glossy wrapper in Japan. It’s the anticipation of perfection —the quiet confidence that the manufacturer has spent countless hours agonizing over the snap of the chocolate, the hydration level of the crumb, and the exact ratio of cocoa solids to cane sugar. You get the full contrast of the crunchy biscuit vs

This is a milk chocolate cookie. The "Choco Lover" leans heavily into semi-sweet territory (approx 54% cocoa mass) . There is a distinct lack of that waxy, palm-oil-heavy mouthfeel that plagues cheaper competitors. Instead, you get a lactic tang on the finish—likely from the addition of cultured butter or a specific type of powdered whole milk from Hokkaido.

In 2023, Fuji Original—a name usually whispered with reverence in the biscuit and confectionery aisles—released what they simply call the . And while the name might sound like a generic Valentine’s Day placeholder to the Western ear, let me assure you: this is a precision instrument of happiness.

Minus 0.8 points because the pack size is criminally small (you will finish a box of 12 in one sitting without realizing it).